Time：2017-08-10 18:06:52 promulgator：
In June 28, 2017, the new era of consumer summit, sponsored by IDG capital, was held in Beijing. Summit focused on "new retail, new brands, new services, new media" four major themes, invited 27 industry heavyweight guests, to explore the latest trends in the consumer industry.
The following is the first phase of the summit of the site from IDG dry cargo express, Yan Yisheng share capital partners.
"Consumption upgrade" is not a pseudo proposition?
We will look at it on four levels. The first is the political drive, in the "12th Five-Year plan" will expand domestic demand as an important strategy of growth, consumption in 2016 accounted for China economic growth of 64.6%, has become the most important force to promote economic growth.
The second level is the driving force of the economy. One can see the Chinese urbanization proportion increased year by year, by the end of last year Chinese urbanization rate has reached 57.4%, on the other hand Chinese per capita disposable income to maintain a rapid growth trend year by year, and is higher than the growth rate of GDP.
The third level is the change of population structure, there are three main factors.
One is to expand the upper middle and affluent, high-income groups have become the mainstream consumer, the growth rate will be much higher than the industry average; the upper middle and upper classes will become the main consumer groups in the future five years.
Two is the new generation, including 80, 90, 00, has become the main consumer, consumption growth rate is much higher than China\'s average growth rate of consumption, they accounted for the proportion of the total economy will increase year by year. What are the consumer characteristics of young people in China? Their proportion of higher education is higher and higher, brand awareness is stronger, cognitive power is three times that of the previous generation. They are more likely to be brand champions and have more international vision.
Third, three or four line city consumption rise. As a second tier city life cost gradually increased, many from the three or four line of the city\'s students return, manufacturing enterprises to the three or four line of the city, so this part of the return to pull the three or four line of the city\'s consumption. From the overseas shopping data can also be seen, none of the top 20 first-tier cities in the city, almost all of the three or four line of the city, so the future of the rise of the three or four line of the city\'s consumption also will become a big economic power.
